Commercial concept for Firework: Inspiration
Concept work I did for Firework with studio Zero VFX. We had two weeks to make an internet ad for a Tik Tok-style app where you share ideas and then create art based on others' projects. You follow the cake-girl as her baking skills start a chain reaction, inspiring her friends - a lumberjack, a hip hop dancer, and a skateboarder - to flex their own creative muscles.
I worked with a small team to design the style of the characters, outfits, movement, and expressions, as well as some prop design and other concept needs.
Initial character design
Initial concept/color
Character design revisit and modification
Group shot with all finished character designs
Character turnarounds for 3D models
Expression sheet
Prop design for the cake
Prop design for the skateboard deck
Artwork used for final shot
Finished product by Zero VFX